London, you did not disappoint! On February 27, we hosted our first-ever London event at Village Underground in Shoreditch, and it was nothing short of vibrant. From the moment guests stepped inside, they were immersed in a world of bold fashion and unapologetic fun, all in celebration of our latest collection, G.rilla Girlz, and Kipling’s most iconic designs.
AN IMMERSIVE ACTIVATION EXPERIENCE
As part of a 360-degree marketing activation, the event brought together top influencers, content creators, industry leaders and press for an immersive experience. Village Underground has been carefully chosen to reflect the Kipling’s bold and playful energy, featuring a striking setup that blended fur, metallic textures and dynamic lighting - all paying homage to our signature monkey mascot.
Leading up to the event, we made waves across London, Belgium and Spain with an out-of-home campaign, featuring flyposting in key locations and, of course, the show-stopping giant inflatable Kipling monkey at King’s Cross Station on February 25. Fans who snapped a pic and posted it on social media had the chance to win an exclusive invite—and the lucky few got to experience the event firsthand.
AMPLIFYING THE KIPLING LIFESTYLE
A social media takeover showcased our versatile bags in everyday moments, led by top influencers and creators. The G.rilla Girlz collection is designed to match a unique vibe for every woman, making these bags the perfect companions for all lifestyles. The Kipling monkey, an emblem of the brand’s fun and adventurous spirit, played a starring role, reinforcing the brand’s core values of playfulness, creativity and self-expression.
THE TAKEOVER CONTINUES
The buzz from the event is far from over. Embrace the vibe, carry the confidence and make a statement with Kipling’s versatile bags. Discover the G.rilla Girlz collection now!
