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What's In My Bag

Our Kipling Brand Ambassadors Reveal What's In Their Bags

At Kipling, we've designed bags for every occasion since 1987. From everyday backpacks to fun festival bags and smart luggage, our creations enhance your daily routine and active adventures with colour and style.

Naturally, we love to hear about how you use your bag to its fullest potential. That's why we asked some of our brand ambassadors from across Europe to share what's in their bag, and how they pack it to perfection.

Read on to discover what our stylish and super-savvy brand ambassadors pack in their Kipling bags for different occasions. These influencers also share their tried-and-tested packing tips, ready for you to use in your active and adventurous lifestyle.

What's in My…Gym Bag with Julianna Fresko

Julianna Fresko is a London based content creator who recreates iconic makeup looks and shares styling tips online. She has over 630k followers on her TikTok account.

When Julianna works out, she uses the Argus S duffle bag from Kipling to carry her gym gear. She shows us what she takes with her and how she uses every compartment.

The Kipling Argus S sport bag is a superb choice for those seeking a lightweight and highly functional gym bag. Its material resists creasing and maintains a great shape, making packing a breeze. Its versatility shines with two carrying options: a detachable long strap and top handles. Overall, it's an excellent and practical option for active individuals.

I always pack my workout essentials, including a water bottle, a small towel, and gym clothes. I store my favourite pair of trainers in the dedicated shoe compartment. I also include toiletries like deodorant and face wipes in the internal zippered pocket for easy access.

Julianna's Top Packing Tip: Roll your clothes instead of folding them for extra-efficient packing. It helps to keep your clothing wrinkle-free while maximising the bag's capacity.

What's in My…Festival Bag with Marina Tovar

Marina Tovar is a Madrid-based blogger who shares snapshots from her life and wardrobe on Instagram and TikTok.

Marina's go-to festival bag is the Nikki shoulder bag from Kipling. Discover what she carries in this compact but space-efficient bag for music festivals and summer plans.

In my festival bag, I can't be without a good pair of sunglasses, my wallet, and chewing gum. For day and night, I like to keep my trusted lip combo handy.

The Nikki model is the perfect bag for festivals for several reasons. Firstly, it has a similar style to the baguette bags of the '90s and '00s, but with a modern twist. It can also be worn as a crossbody bag with an adjustable strap, making it comfortable and safe for festivals. On the other hand, it's not big and bulky, but it's the ideal size with space for everything you need at a festival.

I can't forget to mention its two characteristic colours, which pair well with any outfit since blue and black go with everything!

Marina's Top Packing Tip: Pack a small emergency bag with essentials like paracetamol, sunscreen and plasters - just in case!

What's in My…Travel Bag with Amalia Alonso

Amalia Alonso is a Barcelona-based fashion and lifestyle blogger and photographer who documents her life, fashion and travels. She is one half of the Twins For Fashion blog and Instagram with her friend Júlia.

Amalia found her "ten out of ten" Aviana L travel bag from Kipling. She tells us what she packs in it and why it is her trusty trip companion.

Finding a functional, secure suitcase with an elegant and timeless design that you'll never get tired of is not an easy task. The truth is, this suitcase meets all my requirements, and I love it! What I like the most is that it's extremely comfortable and I can easily access my travel essentials in the exterior pocket, like my passport, phone charger and book.

The lightness of this suitcase makes it super comfortable and ideal for my work luggage. As a photographer, I carry a lot of stuff in different backpacks and technical bags, and everything fits perfectly in the interior compartment with straps. Then, I pack my clothes in the other main zippered compartment.

The exterior zippered pocket is very spacious, making it ideal for keeping toiletries, such as makeup, close to hand. Being so soft and light, it fits many more things than a rigid suitcase. Its external adjustable straps help me secure my belongings, whether my bag is full or not. So far, I have checked in on three flights to Barcelona and Paris, and—except for some minor scratches on the plastic on the bottom of the wheels—it looks as good as it did on the first day.

Amalia's Top Packing Tip: Use the small zipper pocket (the one just above the handle) to stash essentials you don't need during the trip but need when you get to your destination or when you're back home. This pocket keeps your must-have valuables safe, like your passport, keys, cards, parking tickets, and other travel documents.

What's in My…City Travel Bag with Júlia Stark

Júlia Stark is a Barcelona-based fashion and lifestyle blogger and content creator. She is the other half of the Twins For Fashion blog and Instagram with Amalia.

Júlia fell in love with the ART M weekend travel bag from Kipling. She reveals why it is the ideal weekend bag for her busy lifestyle and how she packs it to perfection.

I use the ART M bag for my weekend travels, like visiting my parents who live an hour and a half from me. I keep the things I'll need during the trip in the front pocket for easy access, such as the book I'm currently reading and my train tickets for the journey. I store my valuables in the interior zipper pocket to keep them safe and secure. It has space for my phone, wallet and keys, which I love to have handy when I reach my destination or arrive home.

I loop my jacket or sweatshirt through the luggage strap on the back of the bag, so I always have an extra layer ready. I sometimes use this strap to attach my bag to my suitcase when I'm travelling with more baggage.

The double-zippered main compartment is large, so everything fits perfectly. What I like the most is that I can even make it even bigger with the adjustable corners, in case my father packs me a box of croquettes to take home with me. I think it's a very elegant and versatile bag, so I can take it to work without any stress and be ready to head off on a getaway.

Júlia's Top Packing Tip: Use three or four smaller toiletry bags (like the MIRKO S or PARAC designs) to organise your items inside the bag. As the bag is quite large, this will help you find the things you need quickly and easily.

What's in My…Baby Changing Bag with Amélie Ngira

Amélie Ngira is a Belgium-based stylist and content creator who showcases her editorial work on Instagram.

Amélie is also a proud mum, who uses her Kipling baby bag to be prepared for everything her little one needs while on the move. She shares the list of the baby care essentials she carries in her bag, plus parent-specific packing tips that take the stress out of family days out and trips.

A well-prepared baby bag can make all the difference when you're out and about with your baby. I'm thoroughly impressed with my Kipling baby changing bag, which looks as good as it functions. The layout of compartments and pockets is well-thought-out, making it easy to organise all the essentials for my baby. The additional pockets are a lifesaver, particularly when it comes to changing the baby on the go.

Essential items for my baby bag include:

  • Diapers: Bring enough diapers for the duration of your outing, plus a few extras for emergencies
  • Diaper pouch: A small pouch with wipes, diapers, and a changing mat
  • Baby wipes: For cleaning during diaper changes
  • Changing mat: A foldable mat for hygienic changing on the go
  • Clothing: An extra set of clothes for your baby in case of spills or leaks
  • Food: Bottles, formula, snacks, and a bottle of water if your baby is old enough for solid food
  • Bibs: For feeding times or bottle feeding
  • Pacifiers: Extra pacifiers in case one gets lost
  • Toys: Small toys to entertain your baby
  • Blanket: A small blanket for cooler weather
  • Sunscreen and hat: For sun protection
  • Plastic bags: For dirty diapers or clothes

Amélie's Top Packing Tip: Use organisers or small pouches to divide your items before packing them in your Kipling bag, so you can quickly find what you need without rummaging through your entire bag. For example, use one pouch for changing essentials (nappies, wipes and a changing mat), one for food and snacks, one for toys and dummies and one for medication (nasal spray, thermometer and paracetamol for babies).

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